The modern internet lawyer
You already know the law. Now learn how to build the business.
I built my firm on zero ad spend and closed $20M+ in transactions without a courtroom appearance. I teach attorneys exactly how to build theirs.
Why this exists
Law school taught you to think like a lawyer. Nobody taught you to think like a firm owner.
Three years of training on how to practice law and about an hour on how to run a law firm. Entity, trust accounting, what to charge, how a client finds you in the first place. That's not a gap in you. It's a gap in the training, and every attorney who goes out on their own hits it at the same moment.
01
Findable
The right client lands on your profile and knows in three seconds who you help. No ads. No referral network you were never going to be handed.
02
Paid upfront
A consultation that ends in a decision, a fee that doesn't compete on price, and money collected before the work starts.
03
Runs without you
Systems instead of hours. A firm that doesn't depend on you being awake.
The proof, in numbers.
$0M+
closed in transactions
$0
SPENT ON PAID ADS
0+
Instagram followers
The Freedom Firm Framework™
Four pillars. One order. Ninety days.
The full program for attorneys who want their own firm. Foundation, Followers, Fees, Freedom, in the sequence it actually has to happen, with a required task in every lesson.
Foundation — entity, compliance, banking, trust account, one clear offer
Followers — getting found without spending a dollar on ads
Fees — charging properly and getting paid before the work starts
Freedom — the systems that run the firm so you don't have to
Who's behind this
Failed the bar three times. Launched a firm days after passing.
Small-town West Virginia. Six figures of student debt. No family in the legal industry. Heather Lee worked in legal tech sales while she retook the bar, studying business on the side because law school never taught it. When she passed in 2023, she opened her own firm instead of applying anywhere.
Read Her StoryWhat people say
From the people she's worked with.
Erica
Verified Mentee
Julie
Verified Mentee
Free community
You don't have to figure this out alone.
A free Skool community for attorneys who want their own firm. Ask the question you'd never ask a partner, watch people three steps ahead of you do it in real time, and get pulled up by people who were exactly where you are last month.
Join the Community — It's Free
Ready to build your firm with me?
Applications are reviewed by Heather personally.